How to use Instagram to sell my Property (flat/House)?

Instagram has become one of the most popular social media platforms in recent years, with over 1 billion active monthly users. The platform has become a hub for business and marketing, with many real estate agents and property sellers using it to showcase their properties and reach potential buyers. If you’re trying to sell your property, whether it’s a flat or a house, using Instagram can help you reach a larger audience and sell your property faster.

Step 1:

Create a Business Account To start using Instagram for your property sales, you need to create a business account. This will give you access to more tools and features, including analytics, and the ability to run advertisements. To create a business account, follow these steps:

  1. Download the Instagram app from the App Store or Google Play Store.
  2. Create a personal account, or sign in to your existing account.
  3. Go to your profile and tap on the three lines in the top right corner.
  4. Select Settings, then tap on Switch to Business Account.
  5. Follow the prompts to connect your account to a Facebook Page.

Step 2:

Optimize your Profile Your profile is your storefront on Instagram, and it’s important to make it look professional and attractive. Here are some tips to optimize your profile:

  1. Use a clear profile picture that represents your business.
  2. Write a compelling bio that includes information about your business, including your website and contact information.
  3. Use keywords in your bio that people might use when searching for real estate or property sales.

Step 3:

Create and Share High-Quality Content To attract potential buyers, you need to create and share high-quality content that showcases your properties. Here are some tips to help you create great content:

  1. Use high-quality images and videos of your properties, taken from multiple angles.
  2. Use filters and editing tools to enhance the look of your content.
  3. Include descriptions of the properties, including the number of bedrooms, bathrooms, square footage, and any other relevant information.
  4. Use hashtags to make your content more discoverable.

Step 4:

Engage with Your Followers Engaging with your followers is a great way to build a relationship with them and increase the chances of them becoming a buyer. Here are some tips to engage with your followers:

  1. Respond to comments and messages in a timely manner.
  2. Like and comment on posts related to real estate or property sales.
  3. Share content created by others in your industry.

Step 5:

Run Ads If you want to reach a larger audience and sell your property faster, you can run ads on Instagram. Here are some tips to help you create effective ads:

  1. Choose a target audience based on demographics, interests, and behaviors.
  2. Use high-quality images and videos that showcase your properties.
  3. Include a call-to-action in your ad, such as “Learn More” or “Contact Us.”
  4. Set a budget for your ad and monitor your results.


By following these steps, you can effectively use Instagram to sell your property. From creating a business account to running ads, Instagram provides a range of tools and features to help you reach potential buyers and sell your property faster. Just remember to focus on creating high-quality content, engaging with your followers, and optimizing your profile to make the most of your efforts on the platform.


  1. Use Instagram Stories to showcase properties and share updates.
  2. Collaborate with other real estate agents or property sellers to reach a larger audience.
  3. Utilize Instagram Reels to create short